Marketing Department Priorities Often Differ From CEO’s Agenda, ANA/Booz Allen Hamilton Study Finds
More companies appoint Chief Marketing Officers, but role is poorly defined A study by the Association of National Advertisers (ANA)...
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Executives Rank Marketing Most Critical Area for Next Generation of Business Leaders
According to a survey of U.S. senior executives, marketing will be the most important area of expertise for the next-generation...
Optimizing Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought,...
Common Exhibit Marketing Mistakes and How to Avoid Them
The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude...
Exhibiting Wizardry
The world is suffering from a severe dose of Pottermania. Even if you don’t have kids, it’s impossible not to...
