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Cheers, Not Jeers!” The Secret to a Winning Presentation
William Safire, New York Times columnist, makes the following point in his book “The Lost Art ot the Great Speech:” ...
Read moreHow Customer-Focused is Your Website? Stalking the Narcissistic Web
You’re at a dinner reception. The stranger next to you strikes up a conversation.It only takes a few minutes before...
Read moreBrand Blink: Understanding the Mind to get to the Heart of Buying Decisions
Malcolm Gladwell enlightens our thinking with his book Blink, a fascinating exploration of how decisions are made in the blink of an eye, before...
Read moreThe Marketing Relevance Imperative
NIGEL: You're on ten on your guitar...where can you go from there? Where?MARTY: I don't know....NIGEL: Nowhere. Exactly. What we...
Read moreMarketing Department Priorities Often Differ From CEO’s Agenda, ANA/Booz Allen Hamilton Study Finds
More companies appoint Chief Marketing Officers, but role is poorly defined A study by the Association of National Advertisers (ANA)...
Read moreExecutives Rank Marketing Most Critical Area for Next Generation of Business Leaders
According to a survey of U.S. senior executives, marketing will be the most important area of expertise for the next-generation...
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