MarketingToday

William Safire, New York Times columnist, makes the following point in his book “The Lost Art ot the Great Speech:” ...

You’re at a dinner reception. The stranger next to you strikes up a conversation.It only takes a few minutes before...

Malcolm Gladwell enlightens our thinking with his book Blink, a fascinating exploration of how decisions are made in the blink of an eye, before...

NIGEL: You're on ten on your guitar...where can you go from there? Where?MARTY: I don't know....NIGEL: Nowhere. Exactly. What we...

More companies appoint Chief Marketing Officers, but role is poorly defined A study by the Association of National Advertisers (ANA)...

According to a survey of U.S. senior executives, marketing will be the most important area of expertise for the next-generation...