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Why a Speech is Not a Speech February 20, 2020
Cheers, Not Jeers!” The Secret to a Winning Presentation February 20, 2020
How Customer-Focused is Your Website? Stalking the Narcissistic Web February 20, 2020
The Marketing Relevance Imperative February 20, 2020
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Why a Speech is Not a Speech
uerrilla marketing is about brains over brawn. Guerrillas use energy, ingenuity, and effort—rather than big bucks—to win. And no matter...
The Marketing Relevance Imperative
NIGEL: You're on ten on your guitar...where can you go from there? Where?MARTY: I don't know....NIGEL: Nowhere. Exactly. What we...
Why a Speech is Not a Speech
uerrilla marketing is about brains over brawn. Guerrillas use energy, ingenuity, and effort—rather than big bucks—to win. And no matter...
Cheers, Not Jeers!” The Secret to a Winning Presentation
William Safire, New York Times columnist, makes the following point in his book “The Lost Art ot the Great Speech:” ...
How Customer-Focused is Your Website? Stalking the Narcissistic Web
You’re at a dinner reception. The stranger next to you strikes up a conversation.It only takes a few minutes before...
Brand Blink: Understanding the Mind to get to the Heart of Buying Decisions
Malcolm Gladwell enlightens our thinking with his book Blink, a fascinating exploration of how decisions are made in the blink of an eye, before...
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Brand Blink: Understanding the Mind to get to the Heart of Buying Decisions
How Customer-Focused is Your Website? Stalking the Narcissistic Web
The Marketing Relevance Imperative
Executives Rank Marketing Most Critical Area for Next Generation of Business Leaders
Cheers, Not Jeers!” The Secret to a Winning Presentation
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Why a Speech is Not a Speech
uerrilla marketing is about brains over brawn. Guerrillas use energy, ingenuity, and effort—rather than big bucks—to win. And no matter...
Cheers, Not Jeers!” The Secret to a Winning Presentation
William Safire, New York Times columnist, makes the following point in his book “The Lost Art ot the Great Speech:” ...
How Customer-Focused is Your Website? Stalking the Narcissistic Web
You’re at a dinner reception. The stranger next to you strikes up a conversation.It only takes a few minutes before...
Brand Blink: Understanding the Mind to get to the Heart of Buying Decisions
Malcolm Gladwell enlightens our thinking with his book Blink, a fascinating exploration of how decisions are made in the blink of an eye, before...
The Marketing Relevance Imperative
NIGEL: You're on ten on your guitar...where can you go from there? Where?MARTY: I don't know....NIGEL: Nowhere. Exactly. What we...
Marketing Department Priorities Often Differ From CEO’s Agenda, ANA/Booz Allen Hamilton Study Finds
More companies appoint Chief Marketing Officers, but role is poorly defined A study by the Association of National Advertisers (ANA)...
Executives Rank Marketing Most Critical Area for Next Generation of Business Leaders
According to a survey of U.S. senior executives, marketing will be the most important area of expertise for the next-generation...
Optimizing Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought,...
Common Exhibit Marketing Mistakes and How to Avoid Them
The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude...
Exhibiting Wizardry
The world is suffering from a severe dose of Pottermania. Even if you don’t have kids, it’s impossible not to...