William Safire, New York Times columnist, makes the following point in his book “The Lost Art ot the Great Speech:” ...
Read moreYou’re at a dinner reception. The stranger next to you strikes up a conversation.It only takes a few minutes before...
Read moreMalcolm Gladwell enlightens our thinking with his book Blink, a fascinating exploration of how decisions are made in the blink of an eye, before...
Read moreNIGEL: You're on ten on your guitar...where can you go from there? Where?MARTY: I don't know....NIGEL: Nowhere. Exactly. What we...
Read moreMore companies appoint Chief Marketing Officers, but role is poorly defined A study by the Association of National Advertisers (ANA)...
Read moreAccording to a survey of U.S. senior executives, marketing will be the most important area of expertise for the next-generation...
Read moreWhenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought,...
Read moreThe key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude...
Read moreThe world is suffering from a severe dose of Pottermania. Even if you don’t have kids, it’s impossible not to...
Read moreTying Search Marketing Results to Campaign Objectives Online marketers handling search engine marketing campaigns often chase after what their gut...
Read moreComing soon.
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