The Marketing Relevance Imperative
NIGEL: You're on ten on your guitar...where can you go from there? Where?MARTY: I don't know....NIGEL: Nowhere. Exactly. What we...
Read moreMarketing Department Priorities Often Differ From CEO’s Agenda, ANA/Booz Allen Hamilton Study Finds
More companies appoint Chief Marketing Officers, but role is poorly defined A study by the Association of National Advertisers (ANA)...
Read moreExecutives Rank Marketing Most Critical Area for Next Generation of Business Leaders
According to a survey of U.S. senior executives, marketing will be the most important area of expertise for the next-generation...
Read moreOptimizing Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought,...
Read moreCommon Exhibit Marketing Mistakes and How to Avoid Them
The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude...
Read moreExhibiting Wizardry
The world is suffering from a severe dose of Pottermania. Even if you don’t have kids, it’s impossible not to...
Read moreMost Search Engine Marketing is Measured Using the Wrong Metrics, Here’s How to Change That
Tying Search Marketing Results to Campaign Objectives Online marketers handling search engine marketing campaigns often chase after what their gut...
Read moreThe 12 Most Common Direct Mail Mistakes…And How to Avoid Them
Successful direct mail doesn’t depend on fancy, four-color design or "creative" copy. by Robert W. Bly Mistake No. 1: Ignoring the...
Read moreCopyright Basics
Nolo Press Copyright is a legal device that gives the creator of a work of art or literature, or a...
Read moreStalking the Perfect High-Tech Sales Brochure
Like finding the proverbial needle in a haystack. That’s how some in the high-tech business describe how difficult it is...
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