How Customer-Focused is Your Website? Stalking the Narcissistic Web
You’re at a dinner reception. The stranger next to you strikes up a conversation.It only takes a few minutes before...
Peter DeLegge
Peter DeLegge is the CEO/CMO of job posting and career site, MarketingHire, publisher of MarketingToday and AdFails. His background includes leading digital marketing at Aon (globally) and ADT (North America), managing digital marketing globally at Motorola and consulting to many companies, as large as Unilever to small upstarts. His marketing programs and campaigns he's led have been praised as best practices in Fortune 500 marketing by the IAB, Google executives, described in numerous marketing publications as best practice case studies and presented at marketing conferences. While DeLegge was Global Director, eBusiness at Aon, it was chosen two consecutive years by eWeek as an eBusiness innovator. DeLegge was chosen as a "marketing thought leader" to keynote at the DMA's annual national B2B interactive marketing conference. MarketingHire was recently chosen as one of Money Magazine's top 3 marketing and advertising job sites.
The Marketing Relevance Imperative
NIGEL: You're on ten on your guitar...where can you go from there? Where?MARTY: I don't know....NIGEL: Nowhere. Exactly. What we...
Marketing Department Priorities Often Differ From CEO’s Agenda, ANA/Booz Allen Hamilton Study Finds
More companies appoint Chief Marketing Officers, but role is poorly defined A study by the Association of National Advertisers (ANA)...
Executives Rank Marketing Most Critical Area for Next Generation of Business Leaders
According to a survey of U.S. senior executives, marketing will be the most important area of expertise for the next-generation...
Most Search Engine Marketing is Measured Using the Wrong Metrics, Here’s How to Change That
Tying Search Marketing Results to Campaign Objectives Online marketers handling search engine marketing campaigns often chase after what their gut...
Business Blogs – Beyond the Hype
“Blogs are the most important thing to online marketing since sliced bread.” “Blogs may have their place… but it’s not...
Give Them a Reason to Visit – Leveraging Your Off-line Efforts to Drive (the Right) Visitors to Your Web Site
One of the most crucial elements of successfully leveraging your off-line communications to drive your customers and prospects to your...
The Brand Version 2.0: Business-to-Business Brands in the Internet Age
Brands are more important than ever. Sure it’s a cliché. It seems every book I have read on branding contains...
The Bottom Line on Marketing Accountability
Marketing accountability continues to be a hot topic. The reality is that there is a lot of talk, but not...
Break-ups To Make-Ups: Getting the Most from Your PR Agency
Are you involved in a bad relationship? Personal romance aside, many marketers are frustrated with their public relations agency, feeling...