How Customer-Focused is Your Website? Stalking the Narcissistic Web
You’re at a dinner reception. The stranger next to you strikes up a conversation.It only takes a few minutes before...
Peter DeLegge is the CEO/CMO of job posting and career site, MarketingHire, publisher of MarketingToday and AdFails. His background includes leading digital marketing at Aon (globally) and ADT (North America), managing digital marketing globally at Motorola and consulting to many companies, as large as Unilever to small upstarts. His marketing programs and campaigns he's led have been praised as best practices in Fortune 500 marketing by the IAB, Google executives, described in numerous marketing publications as best practice case studies and presented at marketing conferences. While DeLegge was Global Director, eBusiness at Aon, it was chosen two consecutive years by eWeek as an eBusiness innovator. DeLegge was chosen as a "marketing thought leader" to keynote at the DMA's annual national B2B interactive marketing conference. MarketingHire was recently chosen as one of Money Magazine's top 3 marketing and advertising job sites.
You’re at a dinner reception. The stranger next to you strikes up a conversation.It only takes a few minutes before...
NIGEL: You're on ten on your guitar...where can you go from there? Where?MARTY: I don't know....NIGEL: Nowhere. Exactly. What we...
More companies appoint Chief Marketing Officers, but role is poorly defined A study by the Association of National Advertisers (ANA)...
According to a survey of U.S. senior executives, marketing will be the most important area of expertise for the next-generation...
Tying Search Marketing Results to Campaign Objectives Online marketers handling search engine marketing campaigns often chase after what their gut...
“Blogs are the most important thing to online marketing since sliced bread.” “Blogs may have their place… but it’s not...
One of the most crucial elements of successfully leveraging your off-line communications to drive your customers and prospects to your...
Brands are more important than ever. Sure it’s a cliché. It seems every book I have read on branding contains...
Marketing accountability continues to be a hot topic. The reality is that there is a lot of talk, but not...
Are you involved in a bad relationship? Personal romance aside, many marketers are frustrated with their public relations agency, feeling...