uerrilla marketing is about brains over brawn. Guerrillas use energy, ingenuity, and effort—rather than big bucks—to win. And no matter...

William Safire, New York Times columnist, makes the following point in his book “The Lost Art ot the Great Speech:” ...

Malcolm Gladwell enlightens our thinking with his book Blink, a fascinating exploration of how decisions are made in the blink of an eye, before...