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Cheers, Not Jeers!” The Secret to a Winning Presentation
William Safire, New York Times columnist, makes the following point in his book “The Lost Art ot the Great Speech:” ...
Brand Blink: Understanding the Mind to get to the Heart of Buying Decisions
Malcolm Gladwell enlightens our thinking with his book Blink, a fascinating exploration of how decisions are made in the blink of an eye, before...
The Marketing Relevance Imperative
NIGEL: You're on ten on your guitar...where can you go from there? Where?MARTY: I don't know....NIGEL: Nowhere. Exactly. What we...
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