uerrilla marketing is about brains over brawn. Guerrillas use energy, ingenuity, and effort—rather than big bucks—to win. And no matter...

William Safire, New York Times columnist, makes the following point in his book “The Lost Art ot the Great Speech:” ...

You’re at a dinner reception. The stranger next to you strikes up a conversation.It only takes a few minutes before...

Malcolm Gladwell enlightens our thinking with his book Blink, a fascinating exploration of how decisions are made in the blink of an eye, before...

NIGEL: You're on ten on your guitar...where can you go from there? Where?MARTY: I don't know....NIGEL: Nowhere. Exactly. What we...

More companies appoint Chief Marketing Officers, but role is poorly defined A study by the Association of National Advertisers (ANA)...

According to a survey of U.S. senior executives, marketing will be the most important area of expertise for the next-generation...

Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets.  Without much forethought,...

The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude...

The world is suffering from a severe dose of Pottermania. Even if you don’t have kids, it’s impossible not to...