I am a chemical engineer and have been writing copy designed to sell products and services to engineers for 10...Read more
Using testimonials - quotations from satisfied customers and clients - is one of the simplest and most effective ways of...Read more
One of the most crucial elements of successfully leveraging your off-line communications to drive your customers and prospects to your...Read more
Source: Roper Starch According to a recent report for the Grocery Manufacturers of America (GMA) by Roper Starch Worldwide shows that...Read more
Brands are more important than ever. Sure it’s a cliché. It seems every book I have read on branding contains...Read more
Are you involved in a bad relationship? Personal romance aside, many marketers are frustrated with their public relations agency, feeling...Read more
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