Archives
The MarketingToday archives dating back to 1998.
The 12 Most Common Direct Mail Mistakes…And How to Avoid Them
Successful direct mail doesn’t depend on fancy, four-color design or "creative" copy. by Robert W. Bly Mistake No. 1: Ignoring the...
Read moreCopyright Basics
Nolo Press Copyright is a legal device that gives the creator of a work of art or literature, or a...
Read moreStalking the Perfect High-Tech Sales Brochure
Like finding the proverbial needle in a haystack. That’s how some in the high-tech business describe how difficult it is...
Read moreSix Things I Know for Sure About Marketing to Engineers
I am a chemical engineer and have been writing copy designed to sell products and services to engineers for 10...
Read moreTips for Using Testimonials in B2B Advertising
Using testimonials - quotations from satisfied customers and clients - is one of the simplest and most effective ways of...
Read moreGive Them a Reason to Visit – Leveraging Your Off-line Efforts to Drive (the Right) Visitors to Your Web Site
One of the most crucial elements of successfully leveraging your off-line communications to drive your customers and prospects to your...
Read moreAmericans Continue to Be Loyal to National Brands
Source: Roper Starch According to a recent report for the Grocery Manufacturers of America (GMA) by Roper Starch Worldwide shows that...
Read moreThe Brand Version 2.0: Business-to-Business Brands in the Internet Age
Brands are more important than ever. Sure it’s a cliché. It seems every book I have read on branding contains...
Read moreBreak-ups To Make-Ups: Getting the Most from Your PR Agency
Are you involved in a bad relationship? Personal romance aside, many marketers are frustrated with their public relations agency, feeling...
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