Successful direct mail doesn’t depend on fancy, four-color design or "creative" copy. by Robert W. Bly Mistake No. 1: Ignoring the...
Read moreNolo Press Copyright is a legal device that gives the creator of a work of art or literature, or a...
Read moreLike finding the proverbial needle in a haystack. That’s how some in the high-tech business describe how difficult it is...
Read moreI am a chemical engineer and have been writing copy designed to sell products and services to engineers for 10...
Read moreUsing testimonials - quotations from satisfied customers and clients - is one of the simplest and most effective ways of...
Read moreOne of the most crucial elements of successfully leveraging your off-line communications to drive your customers and prospects to your...
Read moreSource: Roper Starch According to a recent report for the Grocery Manufacturers of America (GMA) by Roper Starch Worldwide shows that...
Read moreBrands are more important than ever. Sure it’s a cliché. It seems every book I have read on branding contains...
Read moreAre you involved in a bad relationship? Personal romance aside, many marketers are frustrated with their public relations agency, feeling...
Read moreComing soon.
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