| Industry |
SIC Code |
Advertising as % of sales |
Advertising as % of margin |
Annual ad growth % |
| ABRASIVE,ASBESTOS,MISC MINRL |
3290 |
0.9 |
4.1 |
-2.6 |
| ACCIDENT & HEALTH INSURANCE |
6321 |
0.3 |
1.2 |
-3.1 |
| ADVERTISING |
7310 |
1.5 |
3.3 |
10.4 |
| AGRICULTURAL CHEMICALS |
2870 |
2.7 |
6.6 |
-3.9 |
| AGRICULTURAL SERVICES |
700 |
1.1 |
4.5 |
11.4 |
| AGRICULTURE PRODUCTION-CROPS |
100 |
0.3 |
3.3 |
-1.2 |
| AIR COURIER SERVICES |
4513 |
0.6 |
2.3 |
1.1 |
| AIR TRANSPORT, SCHEDULED |
4512 |
0.9 |
3.2 |
-2.0 |
| AIR-COND,HEATING,REFRIG EQ |
3585 |
1.5 |
6.0 |
5.4 |
| AMUSEMENT PARKS |
7996 |
9.6 |
19.5 |
5.6 |
| APPAREL & OTHER FINISHED PDS |
2300 |
4.3 |
10.5 |
-3.3 |
| APPAREL AND ACCESSORY STORES |
5600 |
3.7 |
9.0 |
2.2 |
| APPAREL,PIECE GDS,NOTNS-WHSL |
5130 |
5.1 |
14.5 |
6.3 |
| AUTO AND HOME SUPPLY STORES |
5531 |
1.5 |
3.2 |
12.2 |
| AUTO DEALERS, GAS STATIONS |
5500 |
1.0 |
6.4 |
7.9 |
| AUTO RENT & LEASE,NO DRIVERS |
7510 |
2.4 |
6.0 |
-5.1 |
| AUTO REPAIR,SERVICES,PARKING |
7500 |
3.3 |
14.5 |
-0.8 |
| BAKERY PRODUCTS |
2050 |
1.2 |
2.5 |
-1.5 |
| BEVERAGES |
2080 |
9.0 |
14.4 |
2.0 |
| BIOLOGICAL PDS,EX DIAGNSTICS |
2836 |
1.0 |
1.2 |
18.4 |
| BLANKBOOKS,BINDERS,BOOKBIND |
2780 |
6.3 |
9.6 |
-2.8 |
| BLDG MATL,HARDWR,GARDEN-RETL |
5200 |
3.8 |
8.6 |
1.9 |
| BOOKS: PUBG, PUBG & PRINTING |
2731 |
7.7 |
15.9 |
-0.8 |
| BTLD & CAN SOFT DRINKS,WATER |
2086 |
2.7 |
5.5 |
7.9 |
| BUSINESS SERVICES, NEC |
7389 |
1.1 |
2.9 |
-1.1 |
| CABLE AND OTHER PAY TV SVCS |
4841 |
6.5 |
12.2 |
10.3 |
| CACULATE,ACCT MACH,EX COMP |
3578 |
0.6 |
1.9 |
-7.9 |
| CAN FRUIT,VEG,PRESRV,JAM,JEL |
2033 |
2.3 |
7.5 |
15.0 |
| CAN,FROZN,PRESRV FRUIT & VEG |
2030 |
3.7 |
11.2 |
-7.9 |
| CATALOG, MAIL-ORDER HOUSES |
5961 |
3.2 |
13.4 |
1.3 |
| CEMENT, HYDRAULIC |
3241 |
0.5 |
1.4 |
10.9 |
| CHEMICALS & ALLIED PDS-WHSL |
5160 |
1.0 |
4.7 |
-1.5 |
| CHEMICALS & ALLIED PRODUCTS |
2800 |
3.5 |
5.7 |
14.1 |
| CIGARETTES |
2111 |
4.0 |
13.9 |
-10.7 |
| CMP INTEGRATED SYS DESIGN |
7373 |
1.2 |
3.4 |
2.8 |
| CMP PROCESSING,DATA PREP SVC |
7374 |
2.0 |
5.6 |
3.0 |
| CMP PROGRAMMING,DATA PROCESS |
7370 |
4.0 |
10.8 |
-0.2 |
| COML PHYSICAL, BIOLOGCL RESH |
8731 |
0.7 |
1.5 |
8.7 |
| COMMERCIAL PRINTING |
2750 |
0.4 |
2.2 |
-2.3 |
| COMMUNICATIONS EQUIP, NEC |
3669 |
1.2 |
2.8 |
16.5 |
| COMMUNICATIONS SERVICES, NEC |
4899 |
3.2 |
6.9 |
6.3 |
| COMPUTER & OFFICE EQUIPMENT |
3570 |
1.4 |
5.0 |
10.3 |
| COMPUTER COMMUNICATION EQUIP |
3576 |
2.2 |
2.4 |
0.2 |
| COMPUTER PERIPHERAL EQ, NEC |
3577 |
2.9 |
5.5 |
5.9 |
| COMPUTER STORAGE DEVICES |
3572 |
0.3 |
0.9 |
-11.0 |
| CONGLOMERATE |
9997 |
0.4 |
1.3 |
-17.0 |
| CONSTRUCTION MACHINERY & EQ |
3531 |
0.3 |
1.1 |
-1.5 |
| CONVENIENCE STORES |
5412 |
0.4 |
1.8 |
7.8 |
| CONVRT PAPR,PAPRBRD,EX BOXES |
2670 |
1.1 |
2.7 |
-11.7 |
| CUTLERY, HANDTOOLS,GEN HRDWR |
3420 |
6.5 |
11.8 |
-18.0 |
| DAIRY PRODUCTS |
2020 |
1.1 |
5.0 |
12.2 |
| DEPARTMENT STORES |
5311 |
3.5 |
10.4 |
-0.8 |
| DISTILLED AND BLENDED LIQUOR |
2085 |
15.8 |
43.8 |
10.5 |
| DOLLS AND STUFFED TOYS |
3942 |
11.2 |
21.3 |
-0.4 |
| DRUG & PROPRIETARY STORES |
5912 |
0.7 |
3.8 |
8.1 |
| DRUGS AND PROPRIETARY-WHSL |
5122 |
0.0 |
0.7 |
16.0 |
| DURABLE GOODS-WHOLESALE |
5000 |
0.1 |
1.6 |
15.4 |
| EATING PLACES |
5812 |
3.2 |
14.3 |
5.2 |
| EDUCATIONAL SERVICES |
8200 |
6.8 |
13.4 |
9.2 |
| ELECTR, OTH ELEC EQ, EX CMP |
3600 |
2.6 |
7.6 |
3.3 |
| ELECTRIC & OTHER SERV COMB |
4931 |
0.5 |
1.8 |
14.3 |
| ELECTRIC HOUSEWARES AND FANS |
3634 |
5.7 |
15.5 |
4.7 |
| ELECTRIC LIGHTING, WIRING EQ |
3640 |
0.8 |
2.3 |
-4.3 |
| ELECTRICAL INDL APPARATUS |
3620 |
4.6 |
13.1 |
-1.2 |
| ELECTROMEDICAL APPARATUS |
3845 |
1.5 |
2.3 |
17.1 |
| ELECTRONIC COMPUTERS |
3571 |
1.2 |
5.0 |
-3.9 |
| ELECTRONIC PARTS,EQ-WHSL,NEC |
5065 |
0.2 |
1.2 |
-6.6 |
| EMPLOYMENT AGENCIES |
7361 |
2.2 |
6.1 |
-7.7 |
| ENGINES AND TURBINES |
3510 |
1.1 |
4.7 |
-1.1 |
| ENGR,ACC,RESH,MGMT,REL SVCS |
8700 |
0.4 |
1.6 |
3.1 |
| EQUIP RENTAL & LEASING, NEC |
7359 |
2.9 |
4.7 |
0.1 |
| FABRICATED PLATE WORK |
3443 |
2.9 |
8.7 |
12.1 |
| FAMILY CLOTHING STORES |
5651 |
2.3 |
6.3 |
5.1 |
| FARM MACHINERY AND EQUIPMENT |
3523 |
0.8 |
3.3 |
3.7 |
| FINANCE LESSORS |
6172 |
1.5 |
1.8 |
9.9 |
| FOOD AND KINDRED PRODUCTS |
2000 |
11.1 |
21.1 |
8.3 |
| FOOTWEAR, EXCEPT RUBBER |
3140 |
4.1 |
9.6 |
2.2 |
| FUNCTIONS REL TO DEP BKG,NEC |
6099 |
1.3 |
5.9 |
4.5 |
| FURNITURE STORES |
5712 |
5.9 |
14.6 |
8.1 |
| GAMES,TOYS,CHLD VEH,EX DOLLS |
3944 |
8.8 |
18.4 |
5.2 |
| GENERAL INDL MACH & EQ, NEC |
3569 |
2.2 |
4.4 |
0.4 |
| GENERAL INDUSTRIAL MACH & EQ |
3560 |
0.8 |
1.6 |
11.5 |
| GRAIN MILL PRODUCTS |
2040 |
4.3 |
20.3 |
6.4 |
| GROCERIES & RELATED PDS-WHSL |
5140 |
4.2 |
20.0 |
7.7 |
| GROCERY STORES |
5411 |
1.0 |
3.8 |
3.0 |
| HEALTH SERVICES |
8000 |
4.9 |
13.1 |
10.6 |
| HELP SUPPLY SERVICES |
7363 |
0.4 |
2.3 |
0.5 |
| HOBBY, TOY, AND GAME SHOPS |
5945 |
3.8 |
11.2 |
14.4 |
| HOME FURNITURE & EQUIP STORE |
5700 |
2.6 |
6.2 |
10.2 |
| HOSPITAL & MEDICAL SVC PLANS |
6324 |
0.4 |
1.5 |
10.7 |
| HOTELS AND MOTELS |
7011 |
2.2 |
7.9 |
-3.7 |
| HOUSEHOLD APPLIANCES |
3630 |
1.4 |
5.7 |
-1.4 |
| HOUSEHOLD FURNITURE |
2510 |
4.1 |
14.1 |
1.6 |
| IN VITRO,IN VIVO DIAGNOSTICS |
2835 |
5.6 |
9.3 |
14.7 |
| INDL COML FANS,BLOWRS,OTH EQ |
3564 |
3.4 |
10.1 |
2.7 |
| INDL INORGANIC CHEMICALS |
2810 |
0.1 |
0.3 |
2.8 |
| INDUSTRIAL MEASUREMENT INSTR |
3823 |
0.7 |
1.7 |
7.7 |
| INDUSTRIAL ORGANIC CHEMICALS |
2860 |
1.4 |
5.4 |
1.8 |
| INS AGENTS,BROKERS & SERVICE |
6411 |
1.7 |
2.6 |
22.3 |
| INVESTMENT ADVICE |
6282 |
1.7 |
3.1 |
1.4 |
| JEWELRY STORES |
5944 |
4.6 |
10.9 |
5.4 |
| KNIT OUTERWEAR MILLS |
2253 |
3.5 |
9.1 |
1.2 |
| LAB ANALYTICAL INSTRUMENTS |
3826 |
0.8 |
1.5 |
4.9 |
| LEATHER AND LEATHER PRODUCTS |
3100 |
2.5 |
3.7 |
3.6 |
| LIFE INSURANCE |
6311 |
0.6 |
7.4 |
9.7 |
| LUMBER & OTH BLDG MATL-RETL |
5211 |
1.1 |
3.3 |
10.9 |
| MACHINERY AND EQUIPMENT-WHSL |
5080 |
7.1 |
26.8 |
-0.1 |
| MALT BEVERAGES |
2082 |
8.7 |
17.9 |
8.5 |
| MANAGEMENT CONSULTING SVCS |
8742 |
0.7 |
2.6 |
8.4 |
| MANIFOLD BUSINESS FORMS |
2761 |
7.6 |
21.8 |
9.4 |
| MEAT PACKING PLANTS |
2011 |
1.2 |
12.7 |
4.7 |
| MED, DENTAL, HOSP EQ-WHSL |
5047 |
0.6 |
2.4 |
2.3 |
| MENS,BOYS FRNSH, WORK CLTHNG |
2320 |
3.3 |
7.4 |
0.7 |
| METALWORKING MACHINERY & EQ |
3540 |
2.2 |
5.8 |
-6.3 |
| MISC AMUSEMENT & REC SERVICE |
7990 |
2.1 |
5.4 |
5.7 |
| MISC BUSINESS SERVICES |
7380 |
1.2 |
2.3 |
0.6 |
| MISC CHEMICAL PRODUCTS |
2890 |
1.6 |
4.9 |
-3.7 |
| MISC ELEC MACHY,EQ,SUPPLIES |
3690 |
4.2 |
12.1 |
4.2 |
| MISC EQUIP RENTAL & LEASING |
7350 |
0.9 |
2.1 |
15.4 |
| MISC FABRICATED METAL PRODS |
3490 |
5.0 |
15.0 |
3.5 |
| MISC FOOD PREPS, KINDRED PDS |
2090 |
4.9 |
10.0 |
2.1 |
| MISC MANUFACTURNG INDUSTRIES |
3990 |
1.5 |
2.9 |
2.6 |
| MISC NONDURABLE GOODS-WHSL |
5190 |
1.4 |
5.9 |
0.0 |
| MISC SHOPPING GOODS STORES |
5940 |
3.6 |
10.6 |
10.7 |
| MISC TRANSPORTATION EQUIP |
3790 |
2.9 |
13.9 |
13.0 |
| MORTGAGE BANKERS & LOAN CORR |
6162 |
1.4 |
2.5 |
10.4 |
| MOTION PIC, VIDEOTAPE PRODTN |
7812 |
12.5 |
23.8 |
9.6 |
| MOTION PICTURE THEATERS |
7830 |
1.0 |
4.3 |
9.6 |
| MOTOR VEHICLE PART,ACCESSORY |
3714 |
0.4 |
2.4 |
3.6 |
| MOTOR VEHICLES & CAR BODIES |
3711 |
2.4 |
9.5 |
6.1 |
| MOTORCYCLES,BICYCLES & PARTS |
3751 |
0.9 |
2.1 |
-11.5 |
| NEWSPAPER:PUBG, PUBG & PRINT |
2711 |
7.7 |
16.1 |
5.5 |
| OFFICES OF MEDICAL DOCTORS |
8011 |
12.0 |
64.5 |
11.3 |
| OIL & GAS FIELD MACHY, EQUIP |
3533 |
0.2 |
0.6 |
-11.2 |
| OPERATIVE BUILDERS |
1531 |
0.8 |
3.2 |
10.8 |
| OPHTHALMIC GOODS |
3851 |
4.6 |
6.6 |
7.4 |
| ORTHO,PROSTH,SURG APPL,SUPLY |
3842 |
2.2 |
3.5 |
9.7 |
| PAINTS, VARNISHES, LACQUERS |
2851 |
1.4 |
3.5 |
5.2 |
| PAPER & PAPER PRODUCTS-WHSL |
5110 |
0.7 |
4.1 |
11.0 |
| PAPER AND ALLIED PRODUCTS |
2600 |
1.2 |
6.3 |
-1.4 |
| PAPER MILLS |
2621 |
4.7 |
24.1 |
8.8 |
| PATENT OWNERS AND LESSORS |
6794 |
6.1 |
12.4 |
18.5 |
| PERFUME,COSMETIC,TOILET PREP |
2844 |
7.2 |
16.1 |
4.1 |
| PERIODICAL:PUBG,PUBG & PRINT |
2721 |
6.0 |
19.0 |
-11.6 |
| PERSONAL CREDIT INSTITUTIONS |
6141 |
0.2 |
0.4 |
4.4 |
| PERSONAL SERVICES |
7200 |
3.8 |
11.6 |
5.8 |
| PETROLEUM REFINING |
2911 |
0.2 |
0.9 |
19.8 |
| PHARMACEUTICAL PREPARATIONS |
2834 |
4.7 |
6.2 |
7.0 |
| PHONE COMM EX RADIOTELEPHONE |
4813 |
2.3 |
4.3 |
2.0 |
| PHOTOGRAPHIC EQUIP & SUPPLY |
3861 |
2.6 |
6.0 |
2.5 |
| PLASTC,SYNTH MATLS;EX GLASS |
2820 |
0.2 |
1.0 |
-7.3 |
| PLASTICS PRODUCTS, NEC |
3089 |
0.9 |
3.4 |
4.3 |
| PLASTICS,RESINS,ELASTOMERS |
2821 |
0.4 |
2.2 |
5.6 |
| POTTERY AND RELATED PRODUCTS |
3260 |
3.0 |
6.3 |
-3.6 |
| POULTRY SLAUGHTER & PROCESS |
2015 |
2.3 |
5.3 |
-12.8 |
| PREPACKAGED SOFTWARE |
7372 |
2.7 |
3.5 |
5.9 |
| PROF & COML EQ & SUPPLY-WHSL |
5040 |
0.5 |
1.1 |
13.7 |
| RACING,INCL TRACK OPERATIONS |
7948 |
2.3 |
6.9 |
1.6 |
| RADIO BROADCASTING STATIONS |
4832 |
2.1 |
5.9 |
16.1 |
| RADIO, TV BROADCAST, COMM EQ |
3663 |
1.0 |
2.6 |
8.1 |
| RADIO,TV,CONS ELECTR STORES |
5731 |
2.8 |
10.6 |
0.0 |
| RADIOTELEPHONE COMMUNICATION |
4812 |
2.6 |
4.5 |
7.7 |
| REAL ESTATE AGENTS & MGRS |
6531 |
14.0 |
56.3 |
12.4 |
| REAL ESTATE INVESTMENT TRUST |
6798 |
3.2 |
8.2 |
1.0 |
| RECORD AND TAPE STORES |
5735 |
2.0 |
4.8 |
4.9 |
| REFUSE SYSTEMS |
4953 |
0.4 |
0.8 |
24.9 |
| RETAIL STORES, NEC |
5990 |
4.2 |
9.4 |
3.6 |
| RUBBER AND PLASTICS FOOTWEAR |
3021 |
9.3 |
21.1 |
3.8 |
| SECURITY & COMMODITY BROKERS |
6200 |
1.4 |
3.1 |
-7.7 |
| SECURITY BROKERS & DEALERS |
6211 |
1.6 |
4.8 |
-4.8 |
| SEMICONDUCTOR,RELATED DEVICE |
3674 |
2.3 |
4.0 |
9.0 |
| SHIP & BOAT BLDG & REPAIRING |
3730 |
1.5 |
5.5 |
9.2 |
| SHOE STORES |
5661 |
2.4 |
7.3 |
1.0 |
| SOAP,DETERGENT,TOILET PREPS |
2840 |
11.6 |
22.0 |
4.3 |
| SPEC OUTPATIENT FACILITY,NEC |
8093 |
2.2 |
3.5 |
39.8 |
| SPECIAL CLEAN,POLISH PREPS |
2842 |
10.9 |
20.6 |
13.9 |
| SPECIAL INDUSTRY MACHY, NEC |
3559 |
0.5 |
1.4 |
-9.7 |
| SPORTING & ATHLETIC GDS, NEC |
3949 |
7.5 |
17.6 |
5.3 |
| SRCH,DET,NAV,GUID,AERO SYS |
3812 |
1.2 |
6.4 |
10.7 |
| STEEL WORKS & BLAST FURNACES |
3312 |
0.2 |
0.7 |
18.8 |
| SUBDIVIDE, DEV, EX CEMETERY |
6552 |
0.6 |
0.8 |
31.9 |
| SUGAR & CONFECTIONERY PRODS |
2060 |
6.1 |
14.9 |
3.7 |
| SURGICAL,MED INSTR,APPARATUS |
3841 |
2.2 |
3.7 |
9.6 |
| TELE & TELEGRAPH APPARATUS |
3661 |
1.3 |
2.7 |
-10.2 |
| TELEVISION BROADCAST STATION |
4833 |
11.2 |
38.3 |
7.4 |
| TEXTILE MILL PRODUCTS |
2200 |
4.0 |
16.2 |
0.9 |
| TIRES AND INNER TUBES |
3011 |
2.1 |
8.6 |
7.4 |
| TOBACCO PRODUCTS |
2100 |
4.3 |
5.3 |
1.8 |
| TRANSPORTATION SERVICES |
4700 |
11.7 |
23.8 |
11.2 |
| TRUCKING, EXCEPT LOCAL |
4213 |
0.5 |
3.8 |
9.5 |
| TRUCKING,COURIER SVC,EX AIR |
4210 |
0.3 |
2.0 |
2.0 |
| VARIETY STORES |
5331 |
1.0 |
3.8 |
6.4 |
| VIDEO TAPE RENTAL |
7841 |
2.3 |
3.8 |
5.7 |
| WATCHES, CLOCKS AND PARTS |
3873 |
9.7 |
17.4 |
3.8 |
| WATER TRANSPORTATION |
4400 |
8.1 |
23.4 |
8.3 |
| WINE,BRANDY & BRANDY SPIRITS |
2084 |
2.2 |
7.2 |
-18.0 |
| WMNS,MISS,CHLD,INFNT UNDGRMT |
2340 |
4.8 |
12.1 |
4.9 |
| WOMEN'S CLOTHING STORES |
5621 |
2.7 |
6.6 |
3.3 |
| WOMENS,MISSES,JRS OUTERWEAR |
2330 |
3.1 |
5.7 |
6.5 |
| WOOD HSHLD FURN, EX UPHOLSRD |
2511 |
5.1 |
14.3 |
-4.6 |
| NOTE: Advertising Ratios &
Budgets covers over 300 industries. The 200 industries listed here were
selected as the industries with the largest dollar volume of advertising
based on estimated 2004 spending. For information about other
industries, contact Schonfeld & Associates, Inc. SIC = Standard
Industrial Classification number; Ad $ as % Sales = Advertising / Net
Sales; Ad $ as % Margin = Advertising Expense/(Net Sales-Cost of Goods
Sold); Annual Ad Growth Rate % = Average Annual Compound Growth Rate in
Ad Spending SOURCE: Advertising Ratios & Budgets, 28th Edition, 210
pages. Published by Schonfeld & Associates, Inc., 2830 Blackthorn Road,
Riverwoods, IL 60015. Phone 800-205-0030. Price $ 395 US for book, book
with database $ 495 US. For more information, visit www.saiBooks.com |
