MarketingToday.com is an online magazine for business-to- business marketing professionals featuring articles from top marketers, the latest research and trends, insightful articles on marketing strategies and tactics and marketing tools. Recommended by Harvard Business School, Northwestern's Medill School and others. http://www.marketingtoday.com http://blogs.law.harvard.edu/tech/rss Thu, 16 Dec 2004 01:13:33 -0600 Thu, 16 Dec 2004 01:08:13 -0600 FeedForAll v1.0 (1.0.1.0) unlicensed version Marketing accountability and marketing ROI continue to be hot topics, but studies reveal that there is little action to accompany the talk. It is time to look at real-world solutions. More... http://www.marketingtoday.com/marketing/1204/bottom_line_marketing.htm Thu, 16 Dec 2004 01:08:13 -0600 A study by the Association of National Advertisers (ANA) and Booz Allen Hamilton found the corporate marketing function is not aligned with the CEO’s agenda, instead focusing on tactical issues such as maintaining branding guidelines, sharing best practices, and counseling divisions. Further, the joint study revealed that the role of the CMO is poorly defined at an alarming number of companies, and that companies expect marketing to provide measurable outcomes such as return on investment (ROI), but current metrics are not up to the task. More... http://www.marketingtoday.com/research/1204/mktg_priorities_differ.htm Thu, 16 Dec 2004 01:08:13 -0600 The hype-drenched "new economy" is dead, but not before giving eBusiness initiatives a black eye and proving to the world that truly great brands take more than money to build. As we find ourselves back in the real economy, brand strategy that doesn't significantly integrate and consider the impact of the Internet can be as bad a mistake as dot-bombs dumping millions into Superbowl ads. More... http://www.marketingtoday.com/marketing/1204/brand_v2.htm Thu, 16 Dec 2004 01:08:13 -0600 Total advertising expenditure for the first nine months of 2004 increased 10.3 percent to $102.4 billion compared to the same time period in 2003. More... http://www.marketingtoday.com/research/1204/first_9_months_2004.htm Thu, 16 Dec 2004 01:08:13 -0600 By Jay Conrad Levinson and Michael W. McLaughlin, the authors of Guerrilla Marketing for Consultants The demands of speaking are substantial, but so are the potential rewards. Research shows that, in selling, a demonstration is 50% more effective than the most glowing testimonial. A speech demonstrates what you and your business can do. It also lets your audience see first hand how you think and work. More... http://www.marketingtoday.com/presentations/1204/why_a_speech.htm Thu, 16 Dec 2004 01:08:13 -0600 Oneupweb, a leading search engine optimization (SEO) and Marketing (SEM) firm, recently published a research study showing that 46 percent of BtoB Magazine’s Top 100 Advertisers showed only nominal search engine optimization or ignored it all together. More... http://www.marketingtoday.com/research/1204/US_companies_mismanage_bus_opp.htm Thu, 16 Dec 2004 01:08:13 -0600 Claiming to be the most comprehensive of its kind ever conducted, the survey offers an in-depth exploration of the dynamics at work in marketing today, as well as the little explored area of psychographics – charting the personality traits of an individual – in the marketing population. More... http://www.marketingtoday.com/research/1204/salary_survey_2004.htm Thu, 16 Dec 2004 01:08:13 -0600 A Search Engine Marketing Professional Organization (SEMPO) concludes that in the U.S. and Canadian market, advertisers will spend $4.087 billion dollars this year on search marketing programs. More... http://www.marketingtoday.com/emarketing/1204/sem_spend_4bil_2004.htm Thu, 16 Dec 2004 01:08:13 -0600 Email marketing laws now exist in nearly every country, but most studies show that marketers do not comply with laws. In the US, the majority of email marketing is incompliant with the federal CAN-SPAM ACT of 2003. It appears that many marketers are unaware that the US law affects all email marketing, not just spam. http://www.marketingtoday.com/emarketing/1204/mt_creates_email_law_directory.htm Thu, 16 Dec 2004 01:08:13 -0600 Marketing and C-Level executives are dissatisfied with the way they generate new business, yet more than half lack formal processes to correct the problem. More... http://www.marketingtoday.com/research/1204/US_companies_mismanage_bus_opp.htm Thu, 16 Dec 2004 01:08:13 -0600 James Lenskold’s excellent book, Marketing ROI, takes a serious look at properly determining and successfully implementing a marketing ROI process at your company and acknowledges that there is no “one size fits all” answer. More... http://www.marketingtoday.com/bookreviews/1204/marketingroi.htm Thu, 16 Dec 2004 01:08:13 -0600