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Home > Research, Analysis and Trends

Multiple Studies Reveal Increased Marketing Budgets and Hiring Projected for 2005
By Peter DeLegge

Two recent studies have found plans for increased marketing budgets and marketing hiring in 2005.

A CPRi survey of more than 2,500 marketing professionals at Fortune 500 US companies found that 52% of those surveyed plan to hire additional marketing professionals in 2005. An additional 25% of those surveyed expressed a need for increased staff but did not have the budget to add these positions.

The top five areas of marketing that Fortune 500 companies plan to increase their spending are Branding, Internet Marketing, Research, Advertising and Data Analysis.

The CPRi study is in-line with a recent Millward Brown study that found 60 percent of marketers expect marketing budgets to increase in 2005 over 2004. Marketers with the largest budgets ($400 million+) were most optimistic about marketing budget increases.

Peter DeLegge is the publisher of Marketing Today. He has more than fifteen years experience in marketing and marketing communications management and marketing consulting with Fortune 500 to medium size corporations. He can be reached at peterdlAThotmailDOTcom.

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