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The Importance of SEO/SEM for B2B
Paul J. Bruemmer
Is Search Engine Marketing cost effective enough
to increase profits for B2B marketers? Recent survey research shows the
dominant role of search engines in B2B buying decisions, with details on
buyer behavior in unique B2B transactions.
Business Blogs – Beyond the
“Blogs are the most
important thing to online marketing since sliced bread.” “Blogs may have
their place… but it’s not in direct marketing.” With such disparate views,
whom do you believe? The blog consultants? Or established “old school”
Most Search Engine Marketing is Measured Using
the Wrong Metrics, Here’s How to Change That
Online marketers often
boast about their ability to measure. However, they're often stopping at
low-level web operational metrics instead of using more evolved metrics that
are correlated to business objectives. A scorecard, objectives-based
approach to search engine marketing can change all of that.
Use Rises Sharply, Edging Towards Email as a Primary Internet Application
A Silver Lining on
By John Brien
When a website trashes your company, do you (a) get up in arms, (b) take
that much-needed vacation, or (c) treat the site as a resource? Your first
response may be to squash or ignore it. Think again.
FTC Issues Final Rule
Defining What Constitutes a “Commercial Electronic Mail Message” (16
It is critical for all businesses using
commercial email or email marketing to thoroughly review this information.
notice includes the criteria for determining the “Primary Purpose” of an
e-mail message. Read
DoubleClick's Q3 2004 Email Trend Report Shows Email
Continuing to Drive Online Sales
DoubleClick's Q3 2004 Email Trend Report reveals a significant increase in the productivity of email for online
merchants, with conversion rates and number of orders per emails delivered
both rising over the previous year’s rates. For all mailers, the latest
trend report shows continued stability in overall email performance over the
past two years, while year-on-year figures show an increase in delivery
rates and a decline in open rates and click-through rates.
Read full article...
Search Engine Optimization &
Marketing Firm, Oneupweb Reveals Research Showing BtoB Magazine’s Top 100
Advertisers Ignore SEO & Lose Potential Online Business
Oneupweb, a leading search engine optimization (SEO) and
Marketing (SEM) firm, recently published a research study showing that 46
percent of BtoB Magazine’s Top 100 Advertisers showed only nominal search
engine optimization or ignored it all together. Most importantly, the study
shows that well-optimized sites placed better in search engine results.
Read full article
The DMA and FBI Go After
The DMA, which has a definition of spam that most non-spammers would
take issue with, is now working with the FBI to go after spammers. Of
course, anyone familiar with the DMA's definition of spam should remove
their sense of irony before reading this statement, issued by the DMA.
Download Peter DeLegge's PowerPoint Presentation from Crain's BtoB
Magazine's 2004 NetMarketing Breakfast in Chicago
click here (this will take you to BtoB's site)
View More Articles from the
FTC Guidelines for Internet Efforts
FTC guidelines for Internet efforts. The FTC
paper extends many off-line principles to the Internet. Covers both Web sites
and e-mail. Click
here to go directly to the FTC site.
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