|
| |
Executive
Use of the Internet Increases Worldwide - Highest in US and Canada
by Peter De Legge
According to recent research from Andersen Consulting, Canadian and US executives
are the most connected to the Web, with 90% of executives accessing the Internet at least
once a week. Nearly two-thirds (65%) of senior
executives in the US shop online, followed by 48% of Canadian executives and 39% of
Australian Executives. The lowest percentage of executives that shop online were found in
Japan (13%) and Italy (26%).
In nearly every country surveyed, with the exception of
Germany, Internet access by senior executives has increased from 1998 levels.
ANDERSEN CONSULTING'S STUDY OF SENIOR EXECUTIVE WEB USAGE
GLOBAL SENIOR EXECUTIVE ACCESS TO THE INTERNET
|
1997 |
1998 |
| Access to Web |
90% |
92% |
| Use Internet at least weekly |
71% |
83% |
| Feel comfortable using Web |
36% |
50% |
Web Access by country
|
1997 |
1998 |
| Canada |
98% |
99% |
| USA |
99% |
98% |
| France |
91% |
95% |
| Germany |
82% |
82% |
| Italy |
88% |
90% |
| Spain |
83% |
95% |
| UK |
91% |
97% |
| Australia |
80% |
98% |
| Japan |
73% |
78% |
Go on-line at least once a week
|
1997 |
1998 |
| Canada |
75% |
90% |
| USA |
78% |
90% |
| France |
56% |
73% |
| Germany |
54% |
66% |
| Italy |
62% |
80% |
| Spain |
68% |
88% |
| UK |
51% |
71% |
| Australia |
67% |
81% |
| Japan |
72% |
81% |
Comfortable/Familiar with Using the Web
|
1997 |
1998 |
| Canada |
49% |
65% |
| USA |
46% |
64% |
| France |
31% |
39% |
| Germany |
29% |
36% |
| Italy |
30% |
33% |
| Spain |
35% |
60% |
| UK |
34% |
31% |
| Australia |
37% |
55% |
| Japan |
13% |
15% |
Electronic Commerce-related reasons for using the Web
|
To Access Travel
Information/Services |
To Shop for
Goods On-line |
To conduct financial
transactions through
online brokerages |
| Australia |
61% |
39% |
14% |
| Canada |
76% |
48% |
15% |
| France |
56% |
28% |
3% |
| Germany |
58% |
34% |
6% |
| Italy |
67% |
26% |
4% |
| Japan |
57% |
13% |
1% |
| Spain |
71% |
29% |
14% |
| UK |
69% |
39% |
4% |
| USA |
76% |
65% |
22% |
SOURCE: Andersen Consulting |
Peter De Legge is the publisher and editor of
Marketing Today. He has more than 15 years marketing and advertising
experience that includes holding various marketing management posts at
several corporations and consulting to numerous companies, from start-ups to
Fortune 500's, in the areas of Internet Marketing, integrated marketing and
Internet strategy.
E-business efforts and Web sites Peter has been a part of have won the praise of
leading marketing and e-business experts, including being selected being
selected among E-Week's "Top
500 E-business Innovators of 2000." Peter's MarketingToday.com
Web site has received the praise of e-marketing innovators like Seth Godin
and industry publications such as Folio
Magazine, which recently selected the site as one of several "Web
sites worth watching." To learn more about
Peter De Legge visit: http://www.businessmarketing.net
or e-mail marketingtoday@usa.net.
© Copyright 1999, Peter De Legge. All
rights reserved.
|
| |
|
|
Subscribe
to Marketing Today Newsletter FREE!
Be alerted when new content is published, get exclusive newsletter-only articles
and job listings. Join a virtual who's who of marketers from
leading companies. |
We
do not rent or share our email list.
|
|
|
|
|
Marketing Today
Recommendations |
|
Academia
"Recommended."
- Harvard Business School (Working Knowledge)
- Northwestern University, Medill School
Noted Marketing Pros
"I love the site!"
Seth Godin, author, Permission Marketing
Chosen
As one of the "best business links on the web."
- Business 2.0 Magazine's Web Guide
"Websites worth watching."
- Folio Magazine
Most importantly, our
readers
|
|
