Your Own Web Site
by Peter De Legge
So here you are, living in the technology age, but you have more of a stone age
budget. It's the dilemma faced by many entrepreneurs. Other entrepreneurs decide to go the
do-it-yourself route more because they enjoy it.
My first recommendation is do not go the do-it-yourself route unless you
cannot afford any other option. Even mediocre web designers can put together a
workable site for around $3,000 (you still need to screen them very carefully) - I myself
know of a couple inexpensive "web designer" for low budget projects.If you have
a background that encompasses graphic design, copywriting and are a serious computer
hobbyist, you can probably put together an acceptable site. Otherwise, if you're budget is
very small, try contacting a local college to find a teacher of graphic design or computer
courses. The teacher may help you find a talented student who would love to design a basic
web site inexpensively.
Your site is your public face to the world. If it is poorly
designed, visitors are likely to assume your company's product and service quality is also
poor. So, my best advice is, if your web site will look amateurish, you're better off
without a site. Okay, so that ends the lecture portion of today's class.
If you are going to put together your web site on your own,
there are a number of very good web site building tools on the market. I have personally
worked with several of them. My top pick for a beginner who knows a bit about graphic
design is NetObjects Fusion. If you are more of the computer tinkerer, check out Allaire's
Home Site. If your budget is absolutely next to nothing, try AOLPress. It is completely free, and while it is not at
the same level as the other two programs I mentioned, it is a good beginner level WYSIWYG
For clip art, I strongly recommend against the
"royalty-free" web sites. Those are fine for personal fun pages, but the
clip-art is often not truly royalty-free. You can find some great prices on some very high
quality, pre-made web clip-art from Xoom. They also sell pre-made web page layout
templates. If you are inexperienced or design-challenged, this is a great way to still
pull of a professional looking site.
Xoom Web Site Templates
Web Clip Empire 250,000
Peter De Legge is an Internet Marketing
Consultant and Developer with over 10 years of Marketing/Marketing Communications
experience, primarily in the business to business arena. Prior to the advent of the
commercial Internet, Mr. De Legge worked mostly with print advertising, direct mail, trade
shows and collateral pieces. He presently lives in Chicago and handles both business to
business and consumer Web sites. To learn more about his services, visit his Web site at http://www.businessmarketing.net.
© Copyright 1999, Peter De Legge. All
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