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  The Online Guide to Marketing in the Information Age


Marketing Book Review Recommendations

Categories: marketing (general), marketing planning, marketing strategy, product management, marketing communications/advertising, marketing measurement and marketing accountability, branding, marketing case studies, online marketing, direct marketing, marketing concepts and theories, word-of-mouth marketing, PR, marketing research, copywriting, presentations and marketing software. This list contains only marketing books that have been reviewed and recommended by Marketing Today.    
Marketing Planning
Marketing Strategy/Strategy      
Product Management      
Marketing Communications/Advertising    
Marketing Measurement/Marketing Accountability    

View the Marketing Today review of this book
Marketing Case Studies      
Online Marketing      

Note: "The Engaged Customer" is in short supply and bargain priced. There is no better book available on email marketing. Most books on the topic are fairly poor and elementary.
Direct Marketing      
General Marketing      
Marketing Concepts/Strategies      
Word-Of-Mouth Marketing      
Marketing Research      

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