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  The Online Guide to Marketing in the Information Age

      

Marketing Book Review Recommendations

Categories: marketing (general), marketing planning, marketing strategy, product management, marketing communications/advertising, marketing measurement and marketing accountability, branding, marketing case studies, online marketing, direct marketing, marketing concepts and theories, word-of-mouth marketing, PR, marketing research, copywriting, presentations and marketing software. This list contains only marketing books that have been reviewed and recommended by Marketing Today.    
 
Marketing Planning
     
Marketing Strategy/Strategy      
   
         
Product Management      
       
Marketing Communications/Advertising    
   
Marketing Measurement/Marketing Accountability    

View the Marketing Today review of this book
     
Branding        
       
Marketing Case Studies      
       
Online Marketing      

Note: "The Engaged Customer" is in short supply and bargain priced. There is no better book available on email marketing. Most books on the topic are fairly poor and elementary.
       
Direct Marketing      
     
General Marketing      
       
Marketing Concepts/Strategies      
   
Word-Of-Mouth Marketing      
       
PR        
         
Marketing Research      
       
Copywriting        
       
Presentations        
       
Software        
       

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