Today (www.MarketingToday.com) is published by Peter DeLegge (pronounced dee - ledge -- ee)
Consulting. Since its launch in the mid-1990's, Marketing Today's mission
has been focused on providing articles with insights on strategies and tactics,
and results of studies relevant to marketers. When it was launched Marketing Today was virtually
without peers on the Internet. Its original purpose was to serve as a communications
vehicle for DeLegge's consulting practice, but without the bias commonly
intellectual capital from consultants. Although, unlike newsletters and
magazines of most consultants, Marketing Today has always welcomed
outside authors. One of the early contributions to Marketing Today was from Seth Godin, who
sent DeLegge an email praising Marketing Today. Other well known
contributors have included copywriter extraordinaire and author Robert Bly
and Jay Levinson, author of the Guerilla Marketing book series.
Marketing Today is relevant to all types of marketers, much of its content
is focused on online marketing and business-to-business marketing. Over the
years, Marketing Today has been recommended by numerous marketing
associations, in college texts, by leading marketers, and University
marketing departments including Harvard, Northwestern, Vanderbilt.
Subscribers to Marketing Today eNewsletter read like a who's who of
leading marketing professionals (see companies
with subscriptions), representing more than 250 Fortune
What differentiates Marketing Today? Plain and simple, most marketing
publications are created by journalists and editors, not marketing
professionals. Most are beholden to advertising. Marketing Today is the
result of DeLegge's passion for marketing excellence and ethics.
DeLegge has nearly twenty years experience with
marketing management, marketing communications management and e-business
strategy. He has served in marketing management positions at a wide range
of industries at Fortune 500 such as Motorola and Aon to medium size corporations. He has consulted
to more than thirty others.
DeLegge has served as Corporate Director, eBusiness Marketing (and prior to
that, Marketing Director for a division) for Aon Corporation (NYSE: AOC),
the world's leading insurance brokerage with over 55,000 employees, where he
was responsible for internet marketing and creating enterprise-wide
marketing programs. He is presently part of the marketing and brand
department of a Fortune 100, global 100 brand.
In 2001, DeLegge was part of a small team of professionals responsible
for the company being selected as one of eWeek Magazine's 500 eBusiness
Innovators (also selected in 2002); in addition, the corporate
Website was selected as one of BtoB magazine's NetMarketing 100. DeLegge
has been quoted in Crain's BtoB, Direct, Inside Direct Marketing, Christian
Science Monitor, Wall Street Journal's Career Journal and numerous
trade and news publications. Crain's BtoB has
referred to him as a "marketing expert" the BMA referred to him
as an "internet marketing maven" and in 2006, the DMA selected him as
a "marketing thought leader" to provide the keynote for its annual
business-to-business internet marketing conference.
Some of the
presentations for include IQPC's conference: "Meauring and
Ensuring Return on Your Marketing Investment" (keynote presentation), BtoB's
NetMarketing Seminars in 2004, 2005 and 2006 (presentations and roundtables), Association for Multimedia
Communications Dinner, Technology Executives Club (executive roundtable)
Ad-Tech 2006 and the Ad-Tech Feast for Smart Marketers (co-hosted).
7205 Exner Road
Darien, IL 60561
speaking inquiries only.
Reporters/journalists/editors are invited to call Peter DeLegge for
marketing or e-business related quotes. Editors and journalists have
commented that Mr. DeLegge provides excellent quotes. Areas of expertise
include marketing trends, marketing accountability, business-to-business
marketing, internet marketing, Fortune 500 marketing, industrial
marketing, financial services marketing, chemical industry marketing,
electronic industry marketing and commercial testing services marketing.
Marketing books for review may be sent to the above address. It is the
policy of Marketing Today to only publish reviews of recommended books and
omit reviews for any books we do not feel meet the standards for our
audience (this includes books that are deemed not appropriate for our
readers). Book review submissions are not guaranteed a published review.
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pitches sent via phone or email will be refused! Please use postal mail if
you feel your product or service is relevant.
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Marketing Today, Peter DeLegge. All rights reserved.