About Marketing Today

Marketing Today Management

Peter DeLegge, Publisher, Editor-In-Chief

Nancy Roach, Associate Editor





Marketing Today (www.MarketingToday.com) is published by Peter DeLegge (pronounced dee - ledge -- ee) Consulting. Since its launch in the mid-1990's, Marketing Today's mission has been focused on providing articles with insights on strategies and tactics, and results of studies relevant to marketers.  When it was launched Marketing Today was virtually without peers on the Internet. Its original purpose was to serve as a communications vehicle for DeLegge's consulting practice, but without the bias commonly found in intellectual capital from consultants. Although, unlike newsletters and magazines of most consultants, Marketing Today has always welcomed outside authors. One of the early contributions to Marketing Today was from Seth Godin, who sent DeLegge an email praising Marketing Today. Other well known contributors have included copywriter extraordinaire and author Robert Bly and Jay Levinson, author of the Guerilla Marketing book series.

Although Marketing Today is relevant to all types of marketers, much of its content is focused on online marketing and business-to-business marketing. Over the years, Marketing Today has been recommended by numerous marketing associations, in college texts, by leading marketers, and University marketing departments including Harvard, Northwestern, Vanderbilt. Subscribers to Marketing Today eNewsletter read like a who's who of leading marketing professionals (see companies with subscriptions), representing more than 250 Fortune 1000 firms. What differentiates Marketing Today? Plain and simple, most marketing publications are created by journalists and editors, not marketing professionals. Most are beholden to advertising. Marketing Today is the result of DeLegge's passion for marketing excellence and ethics.

About Peter DeLegge

DeLegge  has nearly twenty years experience with marketing management, marketing communications management and e-business strategy. He has served in marketing management positions at a wide range of industries at Fortune 500 such as Motorola and Aon to medium size corporations. He has consulted to more than thirty others.  

Peter DeLegge, Business-to-Business Marketer and Publisher, Marketing Today

DeLegge has served as Corporate Director, eBusiness Marketing (and prior to that, Marketing Director for a division) for Aon Corporation (NYSE: AOC), the world's leading insurance brokerage with over 55,000 employees, where he was responsible for internet marketing and creating enterprise-wide marketing programs. He is presently part of the marketing and brand department of a Fortune 100, global 100 brand.

In 2001, DeLegge was part of a small team of professionals responsible for the company being selected as one of eWeek Magazine's 500 eBusiness Innovators (also selected in 2002); in addition, the corporate Website was selected as one of BtoB magazine's NetMarketing 100. DeLegge has been quoted in Crain's BtoB, Direct, Inside Direct Marketing, Christian Science Monitor, Wall Street Journal's Career Journal and numerous trade and news publications. Crain's BtoB has referred to him as a "marketing expert" the BMA referred to him as an "internet marketing maven" and in 2006, the DMA selected him as a "marketing thought leader" to provide the keynote for its annual business-to-business internet marketing conference.  

Some of the events DeLegge has provided presentations for include IQPC's conference: "Meauring and Ensuring Return on Your Marketing Investment" (keynote presentation), BtoB's NetMarketing Seminars in 2004, 2005 and 2006 (presentations and roundtables), Association for Multimedia Communications Dinner, Technology Executives Club (executive roundtable) Ad-Tech 2006 and the Ad-Tech Feast for Smart Marketers (co-hosted).   

Peter DeLegge
Marketing Today
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Editors and journalists have commented that Mr. DeLegge provides excellent quotes. Areas of expertise include marketing trends, marketing accountability, business-to-business marketing, internet marketing, Fortune 500 marketing, industrial marketing, financial services marketing, chemical industry marketing, electronic industry marketing and commercial testing services marketing.
Marketing books for review
may be sent to the above address. It is the policy of Marketing Today to only publish reviews of recommended books and omit reviews for any books we do not feel meet the standards for our audience (this includes books that are deemed not appropriate for our readers). Book review submissions are not guaranteed a published review.

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